Starting November 4, 2024, the New York Lottery will implement an increase in commissions for its retail partners, marking the first significant change to retailer compensation in nearly a decade. The increase, set at 1%, is aimed at incentivizing lottery retailers and supporting local businesses that offer New York Lottery products.
This commission boost will affect more than 17,000 retailers across New York State. From local convenience stores to major supermarket chains, the additional earnings will help support operational costs and potentially encourage more businesses to become licensed lottery retailers. This comes as part of a broader strategy to grow the lottery's presence in communities across the state.
Retailers are expected to see a rise in lottery ticket sales following this commission increase. Historically, when retailer incentives are improved, there is a noticeable uptick in promotional efforts and player engagement at the point of sale. The New York Lottery anticipates that this will lead to higher foot traffic for retailers and more opportunities for them to sell both lottery products and other goods.
By increasing retailer commissions, the New York Lottery is also supporting local economies. Many of the businesses that sell lottery tickets are small, independently owned shops. The extra commission revenue can be reinvested into these businesses, helping them remain competitive and sustain jobs within their communities.
Lottery players can expect to see more lottery promotions and better service as retailers benefit from the commission increase. As retailers become more motivated to promote lottery sales, players might encounter more exciting ways to purchase their tickets, including new in-store displays and special promotions on select games.
To learn more about how the New York Lottery supports local businesses, visit New York Win 4 Midday for retailer information and game details.
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